O2 unveils deals service to take on Facebook and Groupon

O2 has partnered with 30 high street brands to bring location-based voucher-like offers directly to its customers’ phones.

/i/j/n/o2priority160.jpg

Priority Moments will offer O2 customers “exclusive experiences” beyond money-off deals, from early access to sales to free drinks when they purchase a meal, similar to Facebook Places Deals.

O2 has partnered with brands including WHSmith, Harvey Nichols, Zizzi, Odeon, Hotel Chocolat, French Connection and Fitness First. The telecoms company says the service has the potential to save each of its 22 million customers £105 a month.

The company says the incentive for brands to join Priority Moments is that it will drive footfall, reinforce loyalty and encourage direct and immediate engagement with prospective customers.

Priority Moments is available as a free download to iPhone and Android customers and can be accessed with a WAP-enabled device via a mobile website.

Offers are delivered dependent on the user’s location and can be redeemed by showing the offer on the screen on the handset.

O2 marketing and consumer director, Sally Cowdry, says: “Only O2 can do this. No other companies in this space have the direct, loyal relationship with the customer.”

She adds: “O2 is a trusted brand and through Priority Moments we have established long term partnerships with well loved and respected brands that people want to engage with regularly.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here