Priority Moments will offer O2 customers “exclusive experiences” beyond money-off deals, from early access to sales to free drinks when they purchase a meal, similar to Facebook Places Deals.
O2 has partnered with brands including WHSmith, Harvey Nichols, Zizzi, Odeon, Hotel Chocolat, French Connection and Fitness First. The telecoms company says the service has the potential to save each of its 22 million customers £105 a month.
The company says the incentive for brands to join Priority Moments is that it will drive footfall, reinforce loyalty and encourage direct and immediate engagement with prospective customers.
Priority Moments is available as a free download to iPhone and Android customers and can be accessed with a WAP-enabled device via a mobile website.
Offers are delivered dependent on the user’s location and can be redeemed by showing the offer on the screen on the handset.
O2 marketing and consumer director, Sally Cowdry, says: “Only O2 can do this. No other companies in this space have the direct, loyal relationship with the customer.”
She adds: “O2 is a trusted brand and through Priority Moments we have established long term partnerships with well loved and respected brands that people want to engage with regularly.”