Premier Foods poaches Kraft’s Mike Clarke as CEO

Premier Foods, owner of Hovis and Mr Kipling, has appointed Mike Clarke, currently president of Kraft Foods Europe, as its chief executive officer.

/s/p/m/HovisGoonLad.jpg

Current CEO, Robert Schofield, is retiring from the company. Clarke will join Premier Foods in September.

The appointment is likely to be welcomed by shareholders as the company’s share price has underperformed for several months and severely dipped last month after Premier Foods issued a profit warning.

Premier Foods is preparing to launch a raft of product extensions over the coming months under its Hovis, Mr Kipling and Loyd Grossman brands to accelerate growth.

Prior to joining Kraft Foods Europe in 2009, Clarke was the president of The Coca-Cola Company in Northwest Europe – which includes the UK – and the Nordics.

Kraft will replace Clarke with Timothy Cofer, who is currently senior vice president of the company’s global chocolate category team.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here