As the days progressed, the public and political pressure mounted on News Corp left the Murdochs with no choice but to back out of its proposed bid to take over BSkyB.
Marketing Week has gathered the best of the reactions to the breaking news yesterday that News Corp had decided to withdraw its BSkyB bid – from the political heavyweights that called to block the bid, to the marketers overlooking the rapidly updating news story.
UK Prime Minister
Andrew Neil – presenter of BBC 1 This Week and BBC 2 Daily Politics shows
Michael Wolff – author of Rupert Murdoch biography and editorial director at Adweek
John Prescott – former deputy leader of the Labour Party
Mark Choueke – Marketing Week editor
Guido Fawkes – political blogger
Louise Mensch – Conservative MP
Jemima Khan -Writer and campaigner
Chris Bryant – Labour MP
Mark Ritson – Marketing Week columnist and associate professor of marketing