Reaction to News Corp BSkyB withdrawal

The public outcry on social media about the alleged illegal tactics News International used to obtain stories led to an advertiser boycott of the media owner’s newspapers and contributed to the eventual closure of the News of the World.

As the days progressed, the public and political pressure mounted on News Corp left the Murdochs with no choice but to back out of its proposed bid to take over BSkyB.

Marketing Week has gathered the best of the reactions to the breaking news yesterday that News Corp had decided to withdraw its BSkyB bid – from the political heavyweights that called to block the bid, to the marketers overlooking the rapidly updating news story.

News Corp

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BSkyB

Sky

UK Prime Minister

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Andrew Neil – presenter of BBC 1 This Week and BBC 2 Daily Politics shows

AndrewN

Michael Wolff – author of Rupert Murdoch biography and editorial director at Adweek

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John Prescott – former deputy leader of the Labour Party

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Mark Choueke – Marketing Week editor

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Guido Fawkes – political blogger

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Louise Mensch – Conservative MP

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Jemima Khan -Writer and campaigner

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Chris Bryant – Labour MP

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Mark Ritson – Marketing Week columnist and associate professor of marketing

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