Defunct NOTW only News Int title up in June

The now defunct News of the World has marked its swansong full-month ABCs on a high, with its circulation marginally up for the month of June.

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The Sunday tabloid was up 0.38% month on month to an average net circulation of 2.7 million, but was down 7.75% year on year.

The last ever issue of the News of the World sold 3.8 million copies, up 1.1 million from the previous week, according to News International.

Elsewhere, the embattled owner of the Sunday tabloid saw all its other titles’ circulations drop in June

News International’s daily red top, The Sun, which is rumoured to be launching a Sunday paper to replace the News of the World, was down 1.41% month on month to 2.8 million and is down 4.65% year on year. The Sun has also been accused of phone hacking and using illegal tactics to obtain information for stories and investigations are currently taking place.

Murdoch’s other UK daily newspaper, The Times was down 1.37% month on month to 440,581 and circulation is plummeting 11.76% year on year.

The Sunday Times, which is also embroiled in the phone hacking scandal, dropped 4.54% month on month to 1 million and is down 7.87% year on year.

The Guardian, which broke the news about the hacking allegations at the News of the World, will be hoping for a stronger July ABC report as the public clamoured for further information about the scandal. The Guardian was down 2.53% month on month to 256,283 and is down 9.29%.

News of the World red top rivals, the Sunday Mirror and the Daily Star on Sunday, were both flat in terms of circulation month on month, although both titles are down year on year. Both titles are preparing marketing campaigns and upping their print runs this week in order to entice former News of the World readers.

See the full round up below:

Title Circulation Month/Month Year/Year
Daily Mirror 1,170,541 0.16 -5.39
Daily Star 708,163 0.87 -12.66
The Sun 2,806,746 -1.41 -4.65
Daily Express 621,871 -1.54 -6.05
Daily Mail 2,047,206 -0.47 -1.33
Daily Telegraph 622,719 -2.08 -7.97
Financial Times 356,194 -1.79 -5.5
The Guardian 256,283 -2.53 -9.29
I 173,165 3.65 N/A
The Independent  176,681 -1.5 -3.33
The Times 440,581 -1.37 -11.76
Daily Star Sunday 305,978 0 -13.18
News of the World 2,667,428 0.38 -7.75
Sunday Mirror 1,087,796 0.08 -4.81
The People 474,549 -1.39 -8.79
Sunday Express 539,478 -4.25 -3.98
The Mail on Sunday 1,927,791 0.47 -2.01
Independent on Sunday  151,229 0.01 -3.98
The Observer 288,928 -1.41 -11.61
The Sunday Telegraph  474,722 -1.19 -5.29
The Sunday Times 1,000,848 -4.64 -7.87

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The Secret Marketer ponders what would have been if NOTW had stayed

David Coveney

What an incredible week it must have been for all those connected with the News of the World. The paper’s circulation has been declining for a number of years, but I can’t quite remember an iconic establishment brand being discontinued in quite such dramatic circumstances. I once interviewed for a marketing role at News International […]