Sainsbury’s debuts transactional mobile site

Sainsbury’s has launched a transactional mobile site that lets users reserve items from their phones and then collect in store.

/o/y/r/NMAlogo.jpg
/w/b/b/sainsburysapp.jpg

The site stocks 15,000 products, such as consumer electronics and sporting equipment, and users can search for items via category type or brand name. Sainsbury’s says it will accommodate grocery orders shortly.

Tanya Lawler, Sainsbury’s director of digital and cross channel, says: “This new mobile shopping site is a big step towards Sainsbury’s becoming a true cross channel retailer.”

The click and collect service is currently available in 400 stores but will be rolled out to more than 800 by Christmas, according to Sainsbury’s. The function lets users place a non-food order via their mobile phone by 2pm for next-day collection from the store of their choice.

Sainsbury’s debuted on mobile last year with the launch of an iPhone app that lets users collect Nectar Points. The app, and subsequent versions for other operating systems, has been downloaded over 250,000 times since.

This story first appeared on New Media Age. For more digital stories and analysis from NMA click here now

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here