BT brings back Buzby

BT is set to bring back its animated bird character Buzby as its brand ambassador, to accelerate its sponsorship of the London 2012 Olympic and Paralympic Games.

/f/b/p/Buzby.jpg

The telecoms company trialled the return of the character for its marketing around the Paralympic World Championships in Manchester in May this year.

Buzby also appeared at the top of the BT Tower in London, flying around its LED information band as part of the activity.

BT is now in talks with “Buzby’s agent” about using him to appear as a mascot at London 2012 and its advertising campaigns surrounding the Games.

The telecoms company is the official communications services partner of the London 2012 Olympics and Paralympics and has a long history of supporting disability sport in the UK.

The first BT Buzby advert was launched in May 1976 and the “Buzby Club” for children was formed in 1977, which had 50,000 members at its peak. The company ceased using the character for its advertising campaigns in April 1985.

BT has since used a range of brand ambassadors, including its fictional couple Adam and Jane, who recently “married” as part of a crowd-sourced ad campaign.

BT Buzby advert from 1978:

https://www.youtube.com/watch?v=X1mS8nF3Dk8

Read our cover feature about the benefits of sponsoring the Paralympics in this week’s Marketing Week magazine, out Thursday

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here