Dewhurst butcher brand set for return

Dewhurst, the chain of butcher shops that disbanded in 1995, is set for a return to the high street after the rights to use the brand name were bought by a marketing start-up.


The brand, first seen in 1906, has been bought by the Brand Cellar, a business setup to “acquire and reinvent heritage brands with a unique history” before selling the brands to or partnering with licensees in the UK or abroad.

A spokeswoman for the firm says that plans for the Dewhurst brand are still being worked on but branded meat goods, with a value positioning, could be sold into retailers. Dewhurst concessions could also be seen in partner food stores.

YouGov research, commissioned by Brand Cellar, found that there is an enduring fondness for the butchers. Dewhurst, which boasted 1,400 stores at its peak, was third behind Woolworths and C&A as the brand most missed by Britons.

The company has acquired 9 other brands, including Glen Rossie Whisky and Zorbit, the original manufacturer of towelling nappies.

For brands such as the 200-year-old Glen Rossie, the spokeswoman adds, Brand Cellar will look to partner with licensees in emerging markets such as India, where it believes there is an appetite for provenance brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here