iPhone and iPad double Apple profit

Record iPhone and iPad sales lifted Apple’s revenue to $28.57bn (£17.7bn) during the last quarter.


The company sold 20.34m iPhones during the three months to June 25, 142% up year on year. It sold 9.25 million iPads during the same period, equating to a 183% increase over the same period last year.

However, iPod sales fell 20% during the quarter to 7.54m, while sales of Mac computers totalled 3.95m, representing a 14% a year on year increase.

The revenue gains drive net profit up 125% to $7.31bn (£4.53m).

In a separate earnings call the company also reported that iTunes downloads generated revenues of almost $1.4bn (£868m), representing a 36% year on year increase, with over 225m registered accounts.

Discussing the App Store, Peter Oppenheimer, Apple’s CFO, said the company had paid out over $2.5bn in cumulative payments to application developers – Apple gives 70% of all revenues generated by apps to developers.

“Looking ahead to the fourth fiscal quarter of 2011, we expect revenue of about $25bn [£15.5bn] and we expect diluted earnings per share of about $5.50 [£3.41],” he added.

Sales outside of the US market generated 62% of the company’s total revenue during the quarter according to Apple.

This story first appeared on New Media Age. For more digital stories and analysis from NMA click here now

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here