Morrisons ploughs ahead with farming push

Morrisons is ramping up marketing activity for its “Keep Britain Farming” CSR initiative to back its pledge to keep fresh British produce at the heart of its expansion plans.


For the first time, Morrisons will be applying its own branding to a farming conference, designed to discuss farming issues and best practice and also to help build relationships with the UK’s farmers.

The supermarket runs several similar events with farmers each year as part of its farming programme, which focuses on driving efficiency, encouraging supply chain dialogue and further investment in applied farm research.

Morrisons bought the Dumfries House Farm in Scotland last year as part of its research drive and has pledged a £2m investment in the plot over the next five years in order to make it profitable. At launch, Prince Charles said he would offer his support to reviving the once neglected farmland.

In Dalton Philips’ statement on corporate responsibility on the Morrisons website, he says: “We’ve worked even harder on being a leading supporter of British farming. In addition to our commitment to fresh British meat, milk and produce the Morrisons Farming Programme is now delivering tangible results; supporting the industry by sharing best practice and helping to develop products that our customers can enjoy.”

Morrisons claims it is the second largest fresh food producer in the UK and buys all of its fresh meat from the UK and half of its total fresh foods.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here