If your mobile phone is all out of juice, then Coca-Cola’s Vitaminwater has the answer: its new digital outdoor campaign that lets you charge your mobile on…bus stops.
The new campaign, created by Crispin Porter & Bogusky allows commuters in Boston, New York, Chicago and Los Angeles to plug in their music players, smartphones and gaming devices when they are out and about, to give them a quick charge of energy.
It forms part of Vitaminwater’s “You’re Up” campaign, because apparently the drink is formulated to give you a quick boost throughout the day. Very healthy-sounding…
Unfortunately, I’ve spoken to Coca-Cola in the UK and there’s no plans yet to transport the buzzy bus stops over to this side of the pond.
(Hat tip to Ad Freak)