Google set to magic up Harry Potter ebooks

Google will sell Harry Potter ebooks via the Google ebooks platform after signing a deal with Sony-owned Pottermore, the JK Rowling-endorsed digital version of the series.

/w/c/b/HarryPotter.jpg

Users will also be able to store Harry Potter ebooks in their Google Books library in the cloud when the Pottermore service launches to the public in the US in October.

Pottermore is also planning to use YouTube for online broadcasts. Larissa Fontaine of Google Books has also hinted that the company is set to integrate Pottermore with more of its products in the coming months.

Free website Pottermore goes live on 31 July to 1 million Harry Potter fans that pass a special online challenge, and then to the general public in October.

JK Rowling’s seven Harry Potter books will be available to buy in a digital format from the site.

Pottermore also includes previously unpublished written material about the Harry Potter characters, places and objects in the story and will feature games that will allow users to interact with the fictional world.

Separately, Google’s Android is partnering with 20th Century Fox to bring movie downloads to its smartphone and tablet platform. The first title available, in October, will be X-Men: First Class.

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here