John Lewis to launch small store format

John Lewis is to launch a smaller, more “flexible” store format to accelerate growth.


The department store chain says the new format will give it more reach across the UK by allowing it to open in locations not suitable for a traditional John Lewis store.

The format will offer John Lewis’ full range but the concept has been designed to encourage consumers to take advantage of its multi-channel business through online kiosks and click and collect.

The city centre stores will be around 65,000 to 100,000 sq ft compared to its department stores, which are 132,000 sq ft on average. Its small format Home stores are around 40,000 sq ft.

John Lewis plans to open 10 of the medium sized stores in the UK. The first store will open in Exeter city centre in 2012.

Andy Street, managing director of John Lewis says: “This new flexible approach to the size of our shops allows us to forge ahead with our growth plans to introduce John Lewis branches and our full-line assortment to cities and towns where we have long wanted to have a presence.’

“John Lewis is committed to continuing to invest in ’bricks and mortar’, particularly as we know that new shops stimulate our brand presence and online sales in areas where we trade.”

John Lewis reported a 3.7% increase in sales last week compared to the same week last year, while online sales increased 31%.

John Lewis operates 32 stores in the UK and is the official department store partner of the London 2012 Olympic Games.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here