McDonald’s UK eyes healthier Happy Meals

McDonald’s UK could include fresh fruit in all Happy Meals as standard, following moves in the US to make the children’s meal healthier.


The US business has introduced a raft of measures designed to improve the nutrition of its Happy Meals, including adding fresh apple slices automatically, offering fat-free chocolate milk and reducing the portion size of chips.

A spokesperson for McDonald’s UK didn’t rule out a similar move in the UK and says: “Looking ahead we will learn from the moves made by our business in the US and continue to listen to our own customers to inform any future changes that we may make.”

The company has previously come under fire for using its Ronald McDonald brand character to advertise “junk food” to children. Health campaigners have also criticised the salt and saturated fat in the meals.

Jan Fields, president of McDonald’s USA says: “The commitments we’re announcing today will guide the future evolution of our menu and marketing.”

The spokeswoman adds that McDonald’s has significantly changed its Happy Meals in recent years by introducing fruit and vegetables, milk, water and orange juice as well as reformulating to reduce the salt, saturated fat and sugar.

The fast food chain already provides nutritional information on its packaging, trayliners and website and will display calorie information in all UK restaurants from September.

The US business has also pledged to raise awareness of healthy eating through marketing initiatives, including making sure that 100% of its children’s communications such as merchandising, advertising, digital activity and Happy Meal packaging promotes nutritional messages.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here