H&M teams up with David Beckham

H&M has partnered with David Beckham to sell his forthcoming Bodywear menswear range in its stores.

/j/i/l/davidbeckham160.jpg

The high street fashion chain will be the exclusive retail partner for the range globally.

The long-term partnership will see the new range stocked in 1800 stores in more than 40 countries.

The first collection will launch in February 2012 to coincide with Valentine’s Day.

The underwear range was inspired by Beckham’s previous collaboration with Armani in 2008 that saw the footballer model the designer underwear.

H&M says Beckham is “one of the most marketable individuals in the world”.

The range was announced by Beckham and his business partner Simon Fuller earlier this year.

Fuller says the partnership with H&M will “enhance the power of David’s image around the world”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here