IPC bolsters digital team for tablet publishing

Publisher IPC Media is overhauling its digital media strategy and creating a new digital leadership role.

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Publishing director for NME, NME.com and Uncut Paul Cheal will take the new role of digital publishing director.

The key responsibility will be to lead IPC’s editorial and publishing teams in the development of IPC brands across new devices and platforms.

He will particularly focus on opportunities in the tablet market presented by devices such as the Apple iPad, Amazon Kindle and Galaxy Tab and he reports to digital director Neil Robinson.

Cheal will also take responsibility for the Feelgood Games, IPC Connect’s new gaming website for women. Current Feelgood publisher Kevin Heery will take up the vacant digital technology director position.

So far IPC has invested more in mobile apps than magazine apps for tablets, exceptions being iPad apps for Wallpaper* and Marie Claire.

Like other publishers, IPC has been through a period of consolidation, staff restructuring and selling off of non-core titles.

Its websites include extensions of print brands, such as nuts.co.uk and horseandhound.co.uk, alongside web only brands such as goodtoknow.co.uk.

Read Marketing Week’s feature on magazines and the apps market here

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