IPC bolsters digital team for tablet publishing

Publisher IPC Media is overhauling its digital media strategy and creating a new digital leadership role.

/n/p/d/IPCmagazines.jpg

Publishing director for NME, NME.com and Uncut Paul Cheal will take the new role of digital publishing director.

The key responsibility will be to lead IPC’s editorial and publishing teams in the development of IPC brands across new devices and platforms.

He will particularly focus on opportunities in the tablet market presented by devices such as the Apple iPad, Amazon Kindle and Galaxy Tab and he reports to digital director Neil Robinson.

Cheal will also take responsibility for the Feelgood Games, IPC Connect’s new gaming website for women. Current Feelgood publisher Kevin Heery will take up the vacant digital technology director position.

So far IPC has invested more in mobile apps than magazine apps for tablets, exceptions being iPad apps for Wallpaper* and Marie Claire.

Like other publishers, IPC has been through a period of consolidation, staff restructuring and selling off of non-core titles.

Its websites include extensions of print brands, such as nuts.co.uk and horseandhound.co.uk, alongside web only brands such as goodtoknow.co.uk.

Read Marketing Week’s feature on magazines and the apps market here

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here