Deafness charity rebrands to connect with supporters

RNID, the charity that supports hard of hearing people, has rebranded as Action on Hearing Loss, in a bid to better reflect the work that it does.

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The charity, which is celebrating its centenary this year, has unveiled the new brand identity and overhauled its website following research carried out by matter Communications revealed that the former RNID brand had low awareness and did not fully reflect the organisations activities.

It hopes that the Action on Hearing Loss brand, created by Hat-Trick Design, will establish a clearer position about the charity’s aims and services and attract new supporters and funds.

Jackie Ballard chief executive of Action on Hearing Loss, says: “Our inspiring new identity better describes the full range of our work for people with all types of hearing loss, and will help us engage with all our stakeholders in a more impactful way.”

Read our trends feature on why charity will always begin at home

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