The Home Office, the ministry of state responsible for policing and immigration, has launched an internal marketing drive to encourage staff to suggest efficiency improvements in the face of cuts to its operating budget.
Pondering what the store of the future looks like has captivated retailers for all of time. But despite the proliferation of technology and mobile devices we’re nowhere close to wild predictions of interactive and internet connected mirrors in changing rooms made by some, as many retailers still can’t even get the basics right. The technology […]
Microsoft UK’s consumer head Ashley Highfield is to join Johnston Press as CEO, replacing outgoing chief exec John Fry.
Facebook has launched a new site to help businesses use the social network more effectively.
A G Barr, owner of the Irn-Bru, Rubicon and Strathmore soft drink brands, has vowed to maintain marketing spend in the second half of the year to hold its share of the “volatile” soft drinks market.
British Gas operating profit from residential customers fell by 50% in the first half of this year.
H&M has partnered with David Beckham to sell his forthcoming Bodywear menswear range in its stores.
Research seen exclusively by Marketing Week suggests that brands wishing to provide contactless payment services will need to form partnerships with the financial sector if they are going to win consumers’ trust. By Maeve Hosea
McDonald’s UK could include fresh fruit in all Happy Meals as standard, following moves in the US to make the children’s meal healthier.
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Brands wishing to target friends on social networks are taking a less-is-more approach. But privacy remains a major concern. In social network terms, bigger is not necessarily better. The early days of social networking were dominated by the rush to have the most friends or the most followers. People invited and accepted everyone into their […]
Read Mark Ritson’s scathing column on what he dubs “the seven dumbest sins of social media” here Columnist Mark Ritson is spending this week and next explaining in his own inimitable fashion why your investment in social media is a total waste of your marketing budget. Regular readers may be familiar with his thoughts on […]
ITV is to trial micropayments for its TV catch-up player from the start of 2012.
Read Marketing Week editor Mark Choueke’s response to Ritson here It’s relatively low cost Not really. First it’s amazing what brands are now paying many of the newly created social media agencies. And even when the costs are relatively low, most brands aren’t comparing the costs of engaging in social media with the opportunity cost […]
Among the most lucrative types of mobile app are games. UK consumers spent £280m on mobile gaming in 2010, according to research company Newzoo’s National Gaming Survey, and that figure is forecast to hit £321m by 2012.