Nectar is launching its biggest ever weekend points promotion to encourage spending amid more signs that shoppers are reining in spending because of continued uncertainty over the state of the economy.
The Egg brand, launched in 1996 as an online challenger to the high street banks, could disappear after Yorkshire Building Society bought the Egg-branded mortgage and savings business from Citigroup.
Reckitt Benckiser is launch a number of new “Power Brands” to boost sales growth in the second half of the year, including a range of Dettol branded shower gels for men.
A clumsy internal marketing move aimed at repairing the brittle relationship Royal Mail has with its staff will not only fail in its primary objective but will damage the long-term relationship it has with another of its core stakeholders- direct marketers. From September, Royal Mail will add the mark “Delivered by Royal Mail” to all […]
Tesco is to offer free wi-fi instore in a bid to stay in touch with changing shopping habits.
Domino’s Pizza is promising to launch a “heavyweight brand campaign” later this year as sales growth slowed amid a “tough operating climate” in the first-half.
Breast cancer charities have been warned that using pink in their advertising, communications and branding could reduce donations and support from women.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
GlaxoSmithKline (GSK) is launching a sustainability initiative under its Aquafresh dental brand targeting children.
Liverpool FC has hired Nike’s UK marketing chief, Graham Bartlett, to lead their commercial team as the club steps up efforts to “globalise” their brand.
Ford has named Anthony Ireson as its new UK marketing chief following the promotion of Mark Ovenden to managing director for Britain.
At the start of the year I wrote that “all was not yet lost for Nokia”, but the Finnish mobile company’s latest financials and its lack of any innovative new launches, mean that six months on I am finding it extremely difficult to stand by that statement. Among one of the only figures that wasn’t […]
Microsoft says that an increase in marketing activity for its Xbox 360 console helped lift group revenue 8% in the latest quarter.
Coca-Cola has placed marketing talent high in its senior ranks after elevating sustainability chief and former CMO Beatriz Perez to the position of vice president of the company.
Innocent has received a backlash from its customers after reducing the size of one of its smoothie products, meaning the product costs more per mililitre.