Mini launches global adventure campaign
Rosie BakerMini is preparing to launch an integrated global campaign under the strapline “Another Day, Another Adventure” to celebrate the launch of the new Coupe model.
Month: August 2011
Radioplayer launches on Facebook
Jessica DaviesOnline radio aggregator Radioplayer has launched on Facebook as it looks to increase the social appeal of radio.
Nick Jones becomes head of digital role for PM and Cabinet Office
Gina LovettThe Central Office of Information’s interactive director Nick Jones has stepped up to the role of interim head of digital for the Prime Minister’s Office and Cabinet Office.
Weetabix names former FMCG marketer as CEO
Rosie BakerWeetabix Food Company has appointed former Kimberley-Clark marketer Giles Turrell as chief executive officer.
For every deal redeemed on LivingSocial, Groupon sells 14
Lara O'ReillyLara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web
Vevo UK appoints marketing and commercial chiefs
Jessica DaviesOnline music platform Vevo has appointed a UK ad sales marketing director and commercial director as it looks to grow the popular US music service here.
Morrisons as an educator
Lucy HandleyExplore our five-step guide to retail survival, here Find out how Aurora Fashions is using Marketing Week’s advice to repair cracks in retail strategy, here Morrisons announced last month that it is to fund university places for up to 1,000 students a year, with the idea that they will become company managers. The supermarket’s HR […]
How Aurora Fashions is using Marketing Week’s advice to repair cracks in retail strategy
Marketing WeekExplore our five-step guide to retail survival, here See how Morrisons is trying a new approach as an educator, here Mike Shearwood, chief executive, Aurora Fashions, which owns Oasis, Warehouse, Coast and Karen Millen Open an outlet Mike Shearwood (MS): We have outlet stores in Bicester Village (Karen Millen and Coast), Las Rozas near Madrid […]
Money can buy happiness, in the short term at least
MaryLou CostaConsumer confidence may have plummeted to an all-time low, according to recent data from Gfk NOP, but a sneak peek at one of the features in our next issue casts somewhat of a light on the never-ending gloom. Next week we’ll be exclusively featuring a look at the ’Happiness Exchange’, a survey of 25-year-olds conducted […]
Paddy Power poaches Bacardi global brand director
Lara O'ReillyBookmaker Paddy Power has appointed Bacardi’s global brand director Christian Woolfenden as its marketing director to help continue the success of its “unconventional” campaigns.
Tesco to pull out of Japan
Rosie BakerTesco is to sell its business in Japan after eight years because it cannot build a scalable business in the region.
Consumer confidence slumps for third month in a row
Rosie BakerConsumer confidence plummeted to one of its lowest-ever levels in August, according to the latest monthly figures from Gfk NOP.
M&S Oxfam tie is “most admired” partnership
Rosie BakerOxfam and Marks & Spencer’s Clothing Exchange tie-up has been named the “most admired” partnership between a corporate organisation and a charity, as both sectors seek out more strategic partnerships.
Kronenbourg 1664 ad rapped for brewed in France claims
Branwell JohnsonHeineken UK has been forced to drop a press ad claiming its Kronenbourg 1664 beer is brewed in France.
