Jason Donovan to star in Wall’s sausages viral

Watch the video here

Jason Donovan is to star in a viral campaign for Wall’s sausages alongside the miniature pug dog character Alan that the brand introduced earlier this year.

Donovan and Alan will sing a duet that viewers can personalise and share with friends and family on social networking sites such as Facebook.

It is the second phase of the brand’s “thank you” campaign, created by Freud Communications in partnership with Ralph productions and Saatchi & Saatchi.

The video launches this week (1 August).

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