Nat Mags and Hachette Filipacchi to consolidate as Hearst Magazines UK

National Magazine Company and Hachette Filipacchi are to merge and rebrand as Hearst Magazines UK, following US media giant Hearst’s acquisition of Lagardère properties.

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Hearst entered into exclusive talks with Lagardère in January to buy its international division, consisting of 102 magazines and 50 websites in 15 countries including the US and UK.

The finalised UK deal will give Hearst Magazines the UK publishing rights to Hachette’s key brands and digital assets including Elle, Psychologies, Red, Digital Spy and Sugarscape.

NatMag and Hachette’s combined audience now comprises around 16 million print readers and 20 million unique users online, spanning 26 magazines and 22 digital editions, according to Hearst.

Arnaud de Puyfontaine, Hearst Magazines UK CEO and executive vice president of Hearst Magazines International, says in a statement: “This move consolidates our status as a leading UK media owner. NatMag and Hachette Filipacchi have built a stable of world-class brands, and this combined portfolio gives us a unique opportunity to develop and expand our commercial potential.”

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

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