Vodafone names RSA’s Sheikh global brand chief

Vodafone has drafted in former RSA marketing chief Clare Sheikh to lead global brand strategy for the telecoms company.

Sheikh, who will take the title group brand director, takes on a job unfilled since David Wheldon left in February 2010.

She will be responsible for developing creative strategy, brand identity, media strategy and sponsorships such as its backing of the McLaren F1 team.

Her appointment comes eight months on from an overhaul of Vodafone’s marketing setup that saw the role of chief marketing officer scrapped and the creation of a new commercial business unit to lead on marketing.

Sheikh will report to Morten Lundal, who leads the group commercial unit.

She left the More Than brand owner RSA earlier this year. She was previously director of marketing and commercial strategy at ITV.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here