Google adds extra marketing weight to Google+

Google is bolstering its marketing team ahead of a major communications push for the official launch of its social network Google+.

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The search giant has created a consumer product marketing team, dedicated to Google+, to drive “rapid adoption” of its newest social network.

The new division will work alongside Google’s country marketing, product engineering, PR and partnership teams in EMEA and globally in order to help Google + achieve scale.

The public launch of Google+ is set to be accompanied by an international marketing programme, led by the consumer product marketing team, to drive product awareness and usage.

Google+ already attracted more than 20 million users by July this year, just three weeks after launching as an invite-only field trial, according to comScore. Google has not yet revealed the social network’s public roll out date.

Google+ is the search engine company’s answer to Facebook and allows users to sub-group their friends into “Circles” based on their interests or relationships.

The current field trial does not yet include advertising, but it is thought Google+ will be monetised by migrating its AdWords platform, allowing brands to segment their targeting to reach particular Circles.

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