Burger King firms up top marketing team

Burger King is thought to be lining up a former InBev and Unilever marketer to be its new global chief marketing officer.

The fast food company is believed to be signing up Flavia Faugeres, a former head of global insights at InBev, according to AdAge.
Burger King has not confirmed the appointment but confirms that Faugeres has been working as a consultant.

The company has seen a churn of high profile marketers in recent months with former CMO Natalia Franco leaving in March after less than a year.

Jonathan Fitzpatrick was appointed the company’s chief brand and operations officer. At that point Burger King said its changes would help the chain to be “more nimble” in regard to global decision making and international marketing execution.

Other additions to the marketing team are believed to include Leo Leon, vice president of marketing innovation and Andreas Barth, senior vice president of global brand management.

UK marketing director Sarah Power left the company in February and the company’s most senior European marketer David Kisilevsky left to join ad agency McCann Erickson in August last year.

The company has put less emphasis on its long-standing global brand icon the King recently. It introduced the King into UK marketing last year but there is speculation over whether it will pursue the strategy.

Burger King was sold to private equity firm 3G Capital form an estimated $3.26bn (£2.01bn) last year.

Burger King in the US recently parted company with long-standing agency Crispin Porter Bogusky in favour of McGarryBowen.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here