Google poaches GetJar’s Patrick Mork to lead apps marketing

Google has appointed free app store GetJar’s CMO Patrick Mork as its marketing director for mobile applications.

Mork joins as Google looks to build on Android’s market share lead against Apple, by adding more members to its mobile team and as it gears up to launch mobile contactless payment as part of its “mobile wallet”.

Google is set to announce further mobile marketing heads, including a head of commerce marketing, in the coming weeks.

Android now commanded a 48.8% market share in the UK in July, up 30.2% from the previous year, according to Kantar Worldpanel.

In Mork’s new position he will be responsible for Google’s revamped Android Market and warding off rivals’ app offerings, including Microsoft, which recently placed its Office software in the cloud.

In his three years at GetJar, Mork has helped the company achieve more than 2 billion downloads and, as a shareholder, has helped grow the company from seven to 50 employees. He joins Google in September.

Separately, Google is also ramping up its social media offering and has created a new marketing team ahead of a major communications push for the official launch of its social network, Google+

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here