Samsung’s European Tab launch foiled by Apple

Samsung Electronics has been ordered to halt sales of its tablet the Galaxy Tab 10.1 in Europe after Apple obtained a temporary injunction in a German court.

/b/e/o/SamsungCatDeeley.jpg

Samsung only launched the device in the UK on Monday (8 August). The only country to escape the injunction is the Netherlands.

The UK launch was fronted by television presenter Cat Deeley recreating a famous pose by actress Faye Dunaway, with the tablet replacing a clutch of newspapers in Dunaway’s hands.

Full page display ads have appeared for the Galaxy tab 10.1 in newspapers such as Metro with the strapline “It’s time for a better Tab” while electronic retailers have mounted in-store activity. It is not known if Samsung plans to put relevant marketing activity on hold. Calls to the company were unreturned.

Apple is arguing that Samsung has infringed some of its patents for the iPhone and iPad in the development of the new Tab and it is injuncting launches until the legal case is resolved.

Apple has filed for injunctions successfully in a number of territories and is trying to block the launch of the Tab 10.1 in the US.

A spokesman for Samsung says: “Samsung is disappointed with the court’s decision and we intend to act immediately to defend our intellectual property rights through the ongoing legal proceedings in Germany and will continue to actively defend these rights throughout the world.

“We will take all necessary measures to ensure Samsung’s innovative mobile communications devices are available to customers in Europe and around the world.”

She added that the decision by the court in Germany did not influence other legal proceedings filed with the courts in Europe and elsewhere by Apple and countersuing claims by Samsung.

The Galaxy Tab was launched in October last year and sold 600,000 in the first few weeks.

Apple briefly became the most valuable company in the world yesterday (9 August) and is currently being touted as the world’s first trillion dollar company, according to a Reuter’s columnist.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here