Nestlé sales boosted on increased marketing

Nestlé, which owns KitKat and Nespresso, says an increase in marketing spend helped boost sales for the first half of the year.


The global food manufacturer reported a 7.5% increase in underlying sales to 41bn Swiss Franks (£34.8bn), for the six months to June.

During the period Nestlé boosted marketing spend by 6.2% and increased its investment in research and development to drive innovation.

Nestlé CEO Paul Bulcke says the company’s “solid” performance was driven by “leveraging our competitive advantages, investing behind our growth drivers and excelling in operational efficiency and effectiveness.”

He adds: “Nestlé continued to make good progress in a period characterised by political and economic instability, natural disasters, rising raw material prices and, yes, a strong Swiss franc. This has made for an extremely tough, volatile and competitive environment.”

Despite the difficult economic conditions, and “subdued consumer confidence” the company reported growth in both developed markets such as Europe and emerging markets.

Nestlé recently acquired Chinese confectionery firm Hsu Fu Chi to boost its business in the region.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here