Dune launches first ad campaign

Footwear retailer Dune is launching its first advertising campaign since naming Rachael Slaney as its head of marketing.


The print campaign includes full and double-page ads in women’s weeklies and glossies such as Grazia, Marie Clare, Elle, Vogue and free weekly Stylist.

The campaign also includes four page specials highlighting its upcoming autumn range in Grazia and Stylist.
Slaney joined Dune in May and is the chain’s first head of marketing.

The Dune Group acquired rival chain Shoe Studio in March 2009 after it fell into administration as part of the now collapsed Mosaic Group adding 300 concessions to its existing chain of 40 stores and 40 concessions. It also owns the Bertie and Pied A Terre footwear brands.

Dune positions itself as a “fashion forward footwear and accessories” brand on the high street and plans to open four new Dune stores in the UK in the next three months.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here