The “Just Discovered” brand logo is likely to roll out across a number of products and categories in Tesco’s food range.
A spokesperson for the supermarket says “Just Discovered” will be used to highlight “new and innovative Tesco products and varieties”.
She adds that the logo will appear on products that have a “have a unique taste, flavour, appearance or texture”
It will also be used to highlight exclusive product lines that have been “developed/discovered” by Tesco’s expert growers as well as seasonal and local products that are only be available in selected stores.
The “Just Discovered” logo currently appears on a number of fresh produce such as Just Discovered British Red Wellington Tomatoes and Forestiere Mushrooms.