Online sales growth slowest in 18 months

Online sales growth slowed to the lowest level in 18 months in July, according to the latest IMRG Capgemini e-Retail Sales Index.


The slump is attributed to slow online sales in the travel sector and the collapse of online travel firm Holidays 4U.

British shoppers spent £5.58bn online in July, a 5% increase on June and an 11.5% year on year rise.

The online electricals market reported a 3% year on year decline, compared with the previous year, having grown 17% year-on-year in July 2010.

Home and garden retailers performed well online recording a 27% year-on-year increase compared with slow growth of 8% last year.

Clothing also saw a 25% year-on-year increase in online sales in July.

IMRG says the slow growth was balanced by the high street, which reported a 2.5% month-on-month sales increase in July, driven by food and clothing sales.

Chris Webster, head of retail consulting and technology at Capgemini says: “The slowdown in July shows the internet is not immune in tough times. Successful retailers will need to expand into multichannel and continue to improve customer experience throughout the online shopping processes. Furthermore, with such a successful first half of 2011, it was a tall order for online sales to maintain such rapid growth.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here