Liverpool FC revamps online video offering

Liverpool FC is overhauling its online video offering to allow clips to be watched across multiple devices.

/o/y/r/NMAlogo.jpg
/c/t/a/liverpool160.jpg

The new platform, developed by digital media specialists StreamUK, will go live next week, and supports Liverpool FC TV’s video subscription service, as well as all the video content on the LFCTV portal, including delayed match coverage, exclusive interviews and archive footage.

It will allow content to be viewed across multiple platforms, such as smartphones and tablet devices, which was not possible on the club’s previous platform.

Michael Crowder, systems and development manager at Liverpool FC, told new media age that the overhaul was the first part of a wider digital push from the club.

“Video is key to our web offering, but isn’t an exclusive area of focus for us,” he said. “We aren’t currently planning on rolling out to connected TVs, but with the new platform it would be very simple to re-purpose content for emerging platforms and for HD.”

The improved video service will be promoted across all official Liverpool FC online properties, but Crowder added that there were no current plans to commercialise any of the video content by opening up its inventory to advertisers.

“Initially we will not be running adverts against free clips but this is certainly an option going forward either with third parties or by increasing exposure for our official partners,” he said.

Earlier this year Liverpool FC launched a penalty shootout app for the iPad, which it claimed was the first official football club game app for Apple’s tablet.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here