Video viewpoint: What next for the magazine sector?
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Lara O’Reilly discusses what the magazine sector could learn from the latest ABC figures.
https://www.youtube.com/watch?v=H4nrCKBHHAo
Brands that are pestering disengaged consumers for ideas should look to John Deere to see what co-creation can really do. Something strange has been happening this summer. And I don’t just mean with the weather. Or last week’s spontaneous street parties. A multitude of brands have somehow assumed that I want to be part of […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
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Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.