Asda readies mobile push

Asda is making its first major move into mobile with the launch of its first mobile optimised site that allows customers to buy directly from smartphones.


The mobile site has the same features as its online grocery website as well as additional services such as a store locater and maps with directions to stores.

Customers can also shop and amend mobile orders until 10pm on the day before delivery.

Asda plans to update and improve the mobile site in the next few months and says there are “lots more interesting mobile developments to follow soon”.

Kate Cuthbertson, Asda’s head of mobile strategy says: “We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, fully accessible from Smartphones, with the option to add or amend orders right up until the evening before delivery.”

Asda launched an iPhone app to support its Price Guarantee last year. Rival Tesco has had transactional mobile apps for some time and Sainsbury’s launched its shopping app earlier this summer. Waitrose is reported to be planning a transactional app later this year.

Earlier this week the supermarket reported a 0.5% increase in sales in the second quarter of the year, despite a drop in shopper numbers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here