Five brand bundling campaigns
- How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature
- What can go wrong – three top marketers tell you what to watch out for
- Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing strategy
Barry M
The cosmetics brand is running three TV ads featuring young women trying out its products and using the strapline Make Everyday Beautiful.
https://www.youtube.com/watch?v=hXNMbvONVww
Chevrolet
The car manufacturer is running ads showing several of its models in one execution to get UK consumers thinking of it as more of a European brand with a variety of cars to suit different needs, rather than solely as a classic US brand.
https://www.youtube.com/watch?v=GUWSyiyb4JE
Procter & Gamble
The FMCG brand owner has been running Future Friendly since 2007, an initiative which marks several of its products – including Fairy, Flash and Lenor – as helping consumers be more sustainable. The campaign is currently running in-store and in the press.
Unilever USA
Ran The Family Dish campaign last year through iAds – advertisements within iPhone apps – encouraging families to spend time together by cooking with its products.
Reckitt Benckiser
The FMCG brand owner ran The Great British Cleaning Blitz on TV for a month in January, featuring Dettol, Cillit Bang, Harpic, Vanish, Finish, Windolene and Mr Sheen, to “create synergies between brands where there is a logical reason to do so”, according to UK marketing director Stefan Gaa. It was the first time RB had done this type of multibrand advertising.
https://www.youtube.com/watch?v=u07uuUJekc4
