Mini signs up to ITV’s Jonathan Ross show

ITV’s new chat show The Jonathan Ross Show will be sponsored by Mini when it launches on ITV1 next month.


Mini’s marketing focus is on its latest model, the Mini Coupé. It has launched a raft of marketing activity in recent weeks, including a digital ’Mini Lunatics’ campaign. It will be the key sponsor of the eight week series and the sponsorship package embraces broadcast idents and a presence online and on mobile.

A spokesperson for Mini says: “As a British icon Mini is delighted to be so closely associated with another British icon, Jonathan Ross.”

Ross signed with ITV after negotiations with a number of broadcasters following his exit from the BBC in 2010 when his contract ended. He left under a cloud following the “Sachsgate” scandal of 2008.

The sponsorship idents are being developed by WCRS and the deal was brokered by ITV Commercial and Mini’s agency Vizeum.


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