Blackberry confirms cloud-based, social music launch

Blackberry is trialing a cloud-based music service that lets users build music libraries within their BBM (Blackberry Messenger) groups.


BBM Music lets users select tracks from the catalogues of the industry’s four major record labels to build a “community-based music library” that is shared with their BBM Music friends.

The service, which is still in beta-mode in the UK, US and Canada, will cost $4.99 (£3.06) per month, and will be available via a mobile app.

Users can create personal libraries of up to 50 tracks and can change 25 songs each month, which can be listened to and rated by their BBM Music friends. Users can also listen to playlists while offline by saving tracks to their smartphones.

The service, powered by cloud-based music provider Omnifone, also has a charts section, so users can see which of their playlist tracks are the most popular among friends.

The smartphone manufacturer is launching BBM Music globally and marketing the service as “music made social”, however, there are no clear plans on how it will be promoted in the UK, or if it will come with carrier billing.

Rob Wells, president of global digital business for Universal Music Group, said the service was appealing to record labels as it helped users “to discover new artists and music through word of mouth”.

Thomas Hesse, Sony Music Entertainment’s president of global digital business, says: “The combination of a premium music solution and instant messaging will enable viral music discovery and emphasize the social power of digital music.

“It also offers an effective way of serving younger consumers by integrating music into the fabric of an important hub of their digital activity.”

Blackberry’s group messaging service is used by over 45m users, according to the Canadian company.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here