Canon has mounted a challenge to the camera marketplace with a pan-European campaign championing its hi-tech technology.
Entitled ’Your EOS Adventure Starts Here’, the campaign is designed to inspire photographers of all levels to “start their photography adventure” and includes TV, online and print executions.
The firm says the campaign aims to educate, encourage and inspire all types of photographer from beginners to experienced amateurs by showcasing the variety of different conditions that the EOS System excels at capturing.
Scenes shown include photos of fire jugglers at night and rainbow coloured kites being flown on the beach
Consumers in eight countries (UK, Germany, France, Italy, Netherlands, Spain, Switzerland, Poland) will be able to see the campaign on TV, in print and online from late August through September.
Nigel Taylor, marketing communications director at Canon Europe, says: “Educating and inspiring people about the power of image drives all parts of Canon’s business.”
The campaign was created by Dentsu London and planned by PHD network.