M&S injects Hollywood glamour to ad campaign

Marks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.


The stars will feature in a print advertising and in-store campaign for its Autograph brand. The collection will be available in-store and online next month.

The signings are the latest indication that M&S is aiming to appeal to a younger consumer.

The retailer recently became the exclusive fashion partner of The X Factor, with M&S sponsoring the fashion section of the X Factor official website and previewing its autumn fashions on the site.

Steve Sharp, M&S executive director, says Reynolds and Huntington-Whiteley are the “perfect fit” for Autograph.

He adds: “It’s a very different campaign for M&S as it’s the first time that we have focussed on one of our brands in this way. We are very proud of the result – a set of truly stunning photographs that totally encapsulates the Autograph brand.”

M&S has also chosen model David Gandy as the face of its Collezione autumn collection.

M&S said Lisa Snowden, Jamie Redknapp and Twiggy continue to model for the brand and will appear in autumn print advertising and in-store marketing materials next month.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here