Sainsbury’s and Asda support riot-hit communities

Asda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.


Staff from the retailers and Everything Everywhere, BT and Royal Mail will help communities like London’s Tottenham and Lambeth to tackle issues around “enterprise, employability and education”.

The retailers will send 20 members of staff, such as senior store managers and project directors to the affected areas to use their skills and training to tackle issues such as unemployment, educational underachievement and a weak local enterprise culture.

The project is run by Business in the Community (BITC), which is backed by the government’s Office of Civil Society.

Stephen Howard, chief executive of Business in the Community, says: “Businesses have a unique ability to transform communities and our experience over the past 30 years has shown us that the most effective way to develop long-term sustainable partnerships is by putting a person on the ground to match needs with resource.”

BITC has also launched BITCConnect, a social network to support those involved in the initiative. The site will help match local need to resources and offers of support.

A report by research firm Local Data Company said that 48,404 businesses were affected by the riots, which have cost the retail sector millions in damage and lost sales.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here