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M&S injects Hollywood glamour to ad campaign
Suzanne BearneMarks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.
Money can buy happiness, in the short term at least
MaryLou CostaConsumer confidence may have plummeted to an all-time low, according to recent data from Gfk NOP, but a sneak peek at one of the features in our next issue casts somewhat of a light on the never-ending gloom. Next week we’ll be exclusively featuring a look at the ’Happiness Exchange’, a survey of 25-year-olds conducted […]
How Aurora Fashions is using Marketing Week’s advice to repair cracks in retail strategy
Marketing WeekExplore our five-step guide to retail survival, here See how Morrisons is trying a new approach as an educator, here Mike Shearwood, chief executive, Aurora Fashions, which owns Oasis, Warehouse, Coast and Karen Millen Open an outlet Mike Shearwood (MS): We have outlet stores in Bicester Village (Karen Millen and Coast), Las Rozas near Madrid […]
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.