Aegon restructures marketing in preparation for product push
Russell ParsonsInvestment firm Aegon has restructured its marketing set up to exploit upcoming regulatory changes that will likely increase the pool of prospective customers.
Month: August 2011
Hearst Magazines UK axes She and Cosmopolitan Bride
Lara O'ReillyHearst Magazines UK, the new company formed from the merger of the National Magazine Company and Hachette Filipacchi, has closed its first magazines since the rebrand.
John Lewis creates contemporary menswear label
Rosie BakerJohn Lewis is launching an own label men’s fashion brand to target a younger audience.
Kraft to spread brands across two businesses
Rosie BakerKraft is to split its global food business into two separately run companies to provide “greater opportunities for its brands”.
LG Mobile loses UK general manager
Lara O'ReillyLG Mobile has lost its UK general manager just weeks after one of its biggest ever launches, for the 3D smartphone that it hopes will help it regain the market share it has lost to Apple and Nokia.
Retailers bring American dream to UK high streets
Rosie BakerThere is a glut of US retailers said to be eyeing up a UK launch and a healthy dose of the American dream could be just what the doctor ordered to revive our forlorn high streets. It might seem an odd time to be starting out on a European venture as sales figures, while not […]
Unilever cites improved marketing efficiency for profit bump
Rosie BakerUnilever claims that a “brand first” approach to business and more efficient use of its €3bn (£2.6bn) marketing budget helped it post a better than expected 7.1% sales increase for the second quarter.
Facebook loses marketing chief Randi Zuckerberg
Charlottle McElenyFacebook director of marketing Randi Zuckerberg has left the social network to pursue her own social media venture.
Customer engagement with ad campaigns dropping
Branwell JohnsonConsumer engagement with cross-channel ad campaigns is in decline, partly due to marketers losing sight of their key task of generating demand, says a new report from Fournaise Marketing Group.
House of Fraser to open smaller format store
Rosie BakerHouse of Fraser is the latest department store chain to open a small format outlet as part of a multichannel strategy.
Digital radio growth quickens
Russell ParsonsRajar: The growth in people listening to radio on digital platforms quickened in the second quarter, according to the latest Rajar data.
Apprentice star Stuart Baggs trademarks name to become real “brand”
Lara O'ReillyFormer Apprentice contestant Stuart “the brand” Baggs is making his infamous catchphrase a reality by trademarking his own name to become a real world “brand”.
Magic regains London top spot from Capital
Russell ParsonsRajar: Magic 105.4 has regained the title of London’s most listened to commercial radio station it lost to Capital in the last quarter, according to the latest Rajar data.
Commercial radio hits seven year high
Rosie BakerRajar: A record number of people are listening to radio each week in the UK, with commercial radio taking its biggest share of the market in seven years, according to the latest Rajar data.
Marketers have few Facebook friends
Mark RitsonLast week’s column on the seven sins of social media generated perhaps the most polarised correspondence from readers I have ever received. Opinion was split between those who passionately agreed with my column and those who hated every sentence and clearly resented me writing it. To some marketers, the article was the “voice of sanity” […]