Sainsbury’s and Asda support riot-hit communities
Suzanne BearneAsda, Sainsbury’s and Greggs are among businesses that have signed up to a charity initiative to support communities affected by last month’s riots.
Month: August 2011
Innocent plugs 5-a-day with healthy takeaway
Lara O'ReillyInnocent is set to embark on a two-week experiential campaign, touring England in a “Hungry Grassy Van” (HGV) to encourage people to eat five portions of fruit and vegetables a day.
Google’s Eric Schmidt: ‘keep the internet open to encourage innovation’
Lara O'ReillyGoogle executive chairman Eric Schmidt says it is important “not to overreact” and prevent people and companies from sharing data, in order to encourage innovation.
Universal Music names first global president of marketing
Rosie BakerUniversal Music Group, which represents artists including Lady Gaga, Rihanna and The Black Eyed Peas, has named Andrew Kronfield as its first president of global marketing to “align” its marketing structure.
Best Buy moves into mobile commerce
Rosie BakerBest Buy UK has made its first move into mobile commerce with the launch of a mobile optimised transactional site to drive sales from handheld devices.
Asda and Diageo tackle alcohol at home
Rosie BakerAsda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
Food and drink industry slams obesity report
Suzanne BearneThe food and drink industry has slammed a new report which suggests that the Government should implement tough action including a tax on unhealthy food in a bid to tackle rising levels of obesity.
O2 boosts O2 More team
Ronan ShieldsO2 Media aims to bolster the multimedia capabilities of its mobile marketing programme O2 More with the appointment of Simon Voysey as its first creative solutions manager.
Tiger Woods is riskiest brand ambassador
Lara O'ReillyBrands linked to American golfer Tiger Woods are those most likely to face a boycott if celebrity ambassadors misbehave, according to a report.
The Co-op creates insight role to unify business
Rosie BakerThe Co-operative Group has created a new director of insight and planning role to help bring its financial business closer to the rest of the group.
The value of Door Drops and pin boards
Branwell JohnsonThe Royal Mail’s recent research on the value of unaddressed door drops has taken flak but is still worth considering for some of its insights. The top line concerned retail door drops and says that nine in 10 people are happy to “regularly receive” unaddressed mail from retailers. It also states 89% of the poll […]
Dame Kelly and Tesco sport a new range
Suzanne BearneTesco has collaborated with Dame Kelly Holmes to design a range of sports clothing and exercise equipment.
Series-branded clothing ranges add extra dimension to TV
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Lego Heroes take on TV
Suzanne BearneLego is rolling out an ad campaign across the Cartoon Network as part of the launch of its first-ever Heroes Factory brand.
Birds Eye creates polar bear toys
Rosie BakerBirds Eye is to give away cuddly toy versions of its brand character Clarence the polar bear, following in the footsteps of Comparethemarket.com, which is currently running a campaign to give away its meerkat characters.