Month: August 2011

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Why Apple will miss Steve Jobs

Mark Ritson

The news that Steve Jobs has resigned from Apple and will be replaced as CEO by Tim Cook made global headlines today (Thursday). What has followed since has been a frenzied discussion of what the loss of Jobs will mean for new product development timelines, share price issues and corporate culture. But the real question […]

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The Secret Marketer’s farewell to the summer

David Coveney

The summer holidays are drawing to a sad close. Soon it will take me twice as long to get to work in the morning as the school run 4x4s return to action. The evening drive home will soon be dark and miserable as the glorious sound of England’s victorious Indian cricketing summer on Radio 5 […]

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Free content drives digital penetration

Steve Hemsley

Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]

Getting the measure of brand valuation

Ruth Mortimer

What is a brand worth? It’s a fair question when you look at how the volatile stock markets have behaved over the past few weeks. Companies have seen stocks plunge ever since the US as a nation was downgraded by analyst Standard & Poor’s from a triple A rating to an AA+. If you’re wondering […]

How collective marketing can go wrong

Josie Allchin

How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature Five brand bundling campaigns – click here to see five brands doing it well Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing strategy […]

Five brand bundling campaigns

Josie Allchin

How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature What can go wrong – three top marketers tell you what to watch out for Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing […]

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Data Strategy Awards shortlist unveiled

Staff Reporter

The time has arrived to unveil the Data Strategy Awards shortlist. The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing […]

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Heineken reports solid performance

Rosie Baker

Heineken, which owns Amstel and Strongbow, has reported a rise in sales for the first half of the year, and says increased investment in marketing is building long-term brand equity. The company reported an 11% increase in group revenue to €8.4bn (£7.4) and a 4.2% rise in volume sales, seeing increases across all regions, during […]