Read Steve Jobs’ resignation letter in full
Lara O'ReillySteve Jobs has resigned from his role as CEO of Apple, following a period of long-term sickness leave. He passes over the reins of the company to chief operating officer Tim Cook.
Steve Jobs has resigned from his role as CEO of Apple, following a period of long-term sickness leave. He passes over the reins of the company to chief operating officer Tim Cook.
Steve Jobs has resigned as Apple CEO appointing former Apple chief operating officer Tim Cook as his replacement.
The news that Steve Jobs has resigned from Apple and will be replaced as CEO by Tim Cook made global headlines today (Thursday). What has followed since has been a frenzied discussion of what the loss of Jobs will mean for new product development timelines, share price issues and corporate culture. But the real question […]
The summer holidays are drawing to a sad close. Soon it will take me twice as long to get to work in the morning as the school run 4x4s return to action. The evening drive home will soon be dark and miserable as the glorious sound of England’s victorious Indian cricketing summer on Radio 5 […]
Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]
The X Factor maker FremantleMedia has appointed former Nickelodeon marketer Kate Schlomann into the new role of executive vice president of brand management and marketing to help boost “top tier partnerships”.
Holiday Autos has recruited Monster UK and former Red Letter Days marketer Isabelle Ratinaud to take the role of managing director.
Channel 4 has launched a multi-million-pound strategy to build its understanding of and relationship with its audience and advertisers.
What is a brand worth? It’s a fair question when you look at how the volatile stock markets have behaved over the past few weeks. Companies have seen stocks plunge ever since the US as a nation was downgraded by analyst Standard & Poor’s from a triple A rating to an AA+. If you’re wondering […]
Tear up the top 100 brand lists and ditch the value metrics there can never be a formula to sum up what your brand is worth. Every so often The Economist writes about marketing. It sometimes even writes about branding, quite often metaphorically holding its nose. A few months ago it published the results of […]
How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature Five brand bundling campaigns – click here to see five brands doing it well Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing strategy […]
How brand bundling can help beat budget cuts and give you the competitive edge – click here to read the cover feature What can go wrong – three top marketers tell you what to watch out for Roisin Donnelly, UK marketing director and head of marketing and P&G, tells us about the brand’s collective marketing […]
Unilever is launching a consumer engagement programme that uses Facebook to encourage consumers to interact with 11 of its biggest brands, including PG Tips, Persil and Magnum.
The time has arrived to unveil the Data Strategy Awards shortlist. The entries have been debated, argued over and judged by senior customer insight executives who were looking for great examples of data driven marketing. The Data Strategy Awards judging process and decisions reflect the new emphasis on the central role of data in marketing […]
Heineken, which owns Amstel and Strongbow, has reported a rise in sales for the first half of the year, and says increased investment in marketing is building long-term brand equity. The company reported an 11% increase in group revenue to €8.4bn (£7.4) and a 4.2% rise in volume sales, seeing increases across all regions, during […]