Month: September 2011



Rosie Baker is Marketing Week’s specialist on sustainability and retail.

Eurostar launches Olympic campaign


Eurostar’s first pan-European ad campaign launches in the UK tomorrow (1 October). The campaign, to support the train operator’s sponsorship of the London 2012 Olympics, stars Jarvis Cocker, French film director Michel Gondry and Belgian musician Arno Hintjens. Eurostar has deliberately avoided use of Olympic athletes because so many other sponsors’ ad campaigns follow the […]

Amazon has kickstarted the feature tablet market


Amazon unveiled its long awaited tablet, the Kindle Fire, this week. While it’s unlikely to be the device to kill off the iPad, it may well have kick started a whole new category of its own: the feature tablet. The cut-price device will cost just $199 (£127) – undercutting almost all of its rivals in […]

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