Man U fans poke fun at City and Tevez
Russell ParsonsManchester United fans have launched a campaign mocking local rivals Manchester City and their controversial striker Carlos Tevez.
Month: September 2011
Dogvertising
Rosie BakerRosie Baker is Marketing Week’s specialist on sustainability and retail.
Eurostar launches Olympic campaign
Rosie BakerEurostar’s first pan-European ad campaign launches in the UK tomorrow (1 October). The campaign, to support the train operator’s sponsorship of the London 2012 Olympics, stars Jarvis Cocker, French film director Michel Gondry and Belgian musician Arno Hintjens. Eurostar has deliberately avoided use of Olympic athletes because so many other sponsors’ ad campaigns follow the […]
From ‘made in China’ to ‘designed in China’
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Amazon has kickstarted the feature tablet market
Lara O'ReillyAmazon unveiled its long awaited tablet, the Kindle Fire, this week. While it’s unlikely to be the device to kill off the iPad, it may well have kick started a whole new category of its own: the feature tablet. The cut-price device will cost just $199 (£127) – undercutting almost all of its rivals in […]
Greggs opens first coffee shop
Russell ParsonsGreggs is taking on Costa and Starbucks with the launch of its first coffee shop.
BT Vision overhauls brand identity
Lara O'ReillyBT has overhauled the brand identity for its pay-TV service BT Vision as it looks to boost subscribers.
B2B firms failing on social media
Russell ParsonsBusiness to business firms are wasting millions on social media strategies that do not fully exploit the opportunities the channel offers, according to a report.
Motörhead drums up a branded wine for UK
Branwell JohnsonRock band Motörhead has lent its name to an Australian Shiraz wine that is to be imported into the UK.
Coke to broadcast live TV show during Olympics
Lara O'ReillyCoca-Cola will broadcast a live TV programme during the London 2012 Olympics to try and inspire young people to get involved in sport.
SABMiller looks to boost global integration
Russell ParsonsSABMiller is looking to bolster the effectiveness and coordination of its global marketing activity with the appointment of WPP veteran Jim Taylor to lead integration.
Creative Exodus from adland to start-ups continues
Seb JosephSeb is Marketing Week’s agency specialist.
Hyundai aims to be part of London landscape
Rosie BakerHyundai has taken over the iconic Piccadilly Circus billboard replacing Sanyo which has held the ad space since 1978.
Facebook fixes tracking issue
Charlottle McElenyFacebook claims it has fixed the bug that allowed some computers to identify users on third-party sites, even when logged out. Read article here.
Innocent launches social discounting campaign
Charlottle McElenyInnocent is launching a campaign that gives bigger discounts the more people tweet about it and has launched its first mobile app for its Kids range. Read article here.