Bupa launches campaign to highlight personalisation

Bupa is preparing to launch a TV campaign to promote its new health insurance product, Bupa By You, as part of the healthcare brand’s repositioning.

/i/w/a/Bupa.jpg

The campaign hopes to promote the “adaptable and affordable” Bupa By You health insurance scheme and highlight its personalization features that allow consumers to create a plan that reflects their individual health needs, priorities and budget.

The integrated TV, direct marketing and digital campaign launches on 5th September. It has been created by Ogilvy.

Sue Moore, marketing and customer development director at Bupa Health & Wellbeing, says: “Bupa By You is proof that health insurance doesn’t need to be one-size-fits-all. We have put the customer at the heart of the decision making process and the adaptable nature of the product reflects how we have listened to their needs.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here