Pernod Ricard says consumer spending is recovering

Pernod Ricard, which owns the Absolut and Jameson brands, says it exceeded its targets thanks to a recovery in consumer spending and its focus on premium brands.


The drinks maker reported an 8% increase in sales to €7.6bn (£6.7bn) for the year ending 30 June.

Net profit for the year increased 10% to €1.04bn (£0.9bn), exceeding €1bn (£0.9bn) for the first time.

The drinks maker says its top 14 brands, which represent 58% of sales, grew 6% in volume and 10% in value.

The company increased its spend on advertising and promotion by 11% to €1.4bn, during the period to account for 18.9% of sales.

More than three quarters (76%) of the marketing investment was dedicated to the top 14 brands, which also include Chivas and Havana Club rum.

Pierre Pringuet, CEO of Pernod Ricard, says: “Our remarkable performance over the 2010/11 financial year demonstrated the relevance of our strategy and of our decentralised model. For 2011/12 the beginning of the financial year confirms the resilience of our markets. We will continue to grow, by capitalising on the strength of our portfolio of brands, the quality of our distribution network and the powerful leverage of emerging markets.”

Earlier this year the drinks company launched a multi-brand push for its premium spirits brands to encourage consumers to upgrade from standard spirits.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here