The sponsorship includes advertising, editorial contribution, events and branding on the site.
The London-centric site aims to focus on business in the capital and cover the contribution of Londoners and London businesses to the UK and global markets.
The site, created by Graham Sherren and Mike Bokaie, the founders of Centaur Media and Caspian Media respectively, launches on 5 September and is the first of a number of …lovesBusiness branded sites set to roll out in other capital cities around the world.
Bokaie says: “Our aim is to further the ambitions of London’s businesses, big and small and weed out those who block enterprise. We will celebrate good business and success stories and rally against bureaucracy, mindless law-making and waste.”
Pick up next week’s issue of Marketing Week for more on the top global business to business brands according to BrandZ.