SeeSaw loses Channel 4 deal and chairman designate

TV catch-up aggregator SeeSaw has lost its content deal with Channel 4 the broadcaster’s former CEO – and SeeSaw chairman designate – Michael Jackson.

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Inbetweeners

Channel 4’s move to drop the deal means TV shows including The Inbetweeners (pictured), Peep Show and Skins are no longer available to watch on the SeeSaw website. Channel 4 would not comment on why the deal ended.

However BBC Worldwide and Channel 5’s catch-up content remains available on the site.

SeeSaw has also suffered another blow as its chairman designate Michael Jackson, former Channel 4 chief executive is understood to have left the venture.

Earlier this summer private equity firm and owner of social network Bebo, Criterion Capital Partners, bought a majority stake in SeeSaw from its parent company Arqiva in July.

Criterion was planning to bring Jackson on board to lead a turnaround of the company, which even closed in May as it struggled to find a buyer before Criterion bought the service.

Jackson is currently a director at Scottish ITV-licensee STV.

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Jessica Davies, NMA Viewpoint:

Losing Channel 4 as a content partner is a serious blow for SeeSaw. It has faced stiff competition from the TV catch-up services of the major broadcasters and hasn’t managed to embed its brand as a household name. To succeed as an online TV destination it needed the buy-in of all the broadcasters, and unfortunately it needs them more than they need SeeSaw, as the unsuccessful renegotiation of the Channel 4 demonstrates. Being part of Bebo could breathe new life into the platform, but it needs to rectify its lack of content sooner rather than later if it’s to have a chance in the crowded online TV space.

This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now

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