The company is inviting the general public to upload a picture or video of themselves with their vehicle through the Autoglass Facebook application. The five most popular entries, as voted for by the public through the app, will be whittled down to one by Autoglass managing director Matthew Mycock.
Autoglass’ strategy follows similar moves made by other brands including mobile operator T-Mobile, which has made TV ads of “flash-mob” dancing at Liverpool Street Station and a karaoke sing-a-long in Trafalgar Square. Last year Dolmio invited the British public to emulate its puppets to be in with a chance of appearing in its TV ad.
David Meliveo, marketing director of Autoglass says, “The new competition to star in our next TV ad reflects our commitment to putting customers at the heart of our brand. They already engage with us enthusiastically through our various channels and platforms and we hope this fun contest will cement and build upon that great relationship.”