BA shows branding campaign clip on Facebook

British Airways (BA) has launched a teaser ad on Facebook featuring a pilot walking towards a bi-plane in the pioneering days of aviation to trail its forthcoming brand campaign.

https://www.youtube.com/watch?v=Suybh-22NqE

The Facebook ad shows just a few seconds of footage from the campaign that the airline hopes will position BA as the world’s foremost trusted and reliable airline.

The teaser features the time and date for the unveiling of the finished campaign on Facebook : 11 am on September 21.

The campaign is being developed by BBH. It has been overseen by managing director of brands and customer experience Frank van der Post and head of brands, insight and customer proposition Abi Comber.

Initial brand work was carried out last year by head of global marketing Kerris Bright, who left the company in February and is yet to be replaced.

The airline has just begun a pilot recruitment campaign using a Youtube film as the main vehicle.

The seeding of the Facebook campaign is being undertaken by the agency Being.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here